Marketing communications company Hollister Creative is a “Spotlight” company in the “Progress 2010” section of the weekly Main Line Times newspaper. The article explores how the company overcame a major challenge by adjusting its marketing strategy and rebranding.

Wynnewood, PA -- (SBWIRE) -- 03/26/2010 -- Hollister Creative, a marketing communications company located on Philadelphia’s Main Line, is a “Spotlight” company in the March 25 “Progress 2010” section of the weekly Main Line Times newspaper. The article explores how the company overcame a major challenge by adjusting its marketing strategy and rebranding.

“Progress” is an annual special section about area business sponsored by the Main Line Chamber of Commerce. This year’s theme is “Turning the Corner.” All of the articles in the section focused on the ways that individual businesses and business associations have maintained forward progress through the economic recession and the steps they are taking to prepare for growth now that the economy is finally turning the corner.

The article about Hollister Creative explains the challenge the company faced when the onset of the recession in early 2008 caused the financial condition of its many clients in the newspaper industry to deteriorate at an accelerated pace. At that time, Hollister had nearly 300 newspaper clients across the country, including 44 of the 50 largest papers. Newspapers accounted for roughly 50 percent of Hollister’s revenue.

In the article, company co-owners Kim and Peter Landry talk about the ways they adjusted the company’s marketing strategy to raise awareness of Hollister Creative’s expertise in website design, web-based publications, email newsletters and social media. The company’s client base is now better diversified among corporations, nonprofits, foundations, associations, cultural institutions, schools and social service organizations.

About Hollister Creative
Hollister Creative is a consistent national award winner for design and writing of print and web projects that serve marketing and communications goals. To learn more, visit http://www.HollisterCreative.com.

For more information on this press release visit: http://www.sbwire.com/press-releases/sbwire-41213.htm

Training presented on opportunities of social media

Wynnewood, PA -- (SBWIRE) -- 03/16/2010 -- Hollister Creative, a Philadelphia area marketing communications firm, recently trained staff and volunteer leaders of Greater Philadelphia Cares (GPC) in the use of Facebook for “friendraising.” GPC is the largest provider of volunteer services in the Greater Philadelphia region, with more than 80 partner agencies benefiting from the work of volunteers it has recruited.

Now in its 20th year, Hollister Creative continues to expand the marketing communications services it offers to for-profit and nonprofit clients by combining new and traditional media in whatever blend works best. Though developed for nonprofits — for which social media presents exciting new opportunities — the Hollister workshop is available to benefit all organizations.

Hollister studied how strategic use of a Facebook fan page could help Greater Philadelphia Cares raise awareness about volunteering, strengthen the sense of community among current volunteers and soft-sell prospective volunteers on the rewards of service. Then Hollister created two highly specific, easy-to-follow action plans; one for GPC leaders and staff, who would administer the fan page; another for the organization’s strongest supporters, who would become the first fans. Together, staff and supporters are propelling the page to popularity by posting news, pictures and comments, and by bringing their friends and fellow volunteers on board.

“Through its fan page, GPC is leveraging the power of its biggest fans to pump up the volume on a 24/7 conversation about volunteering in Philadelphia,” says Hollister President Kim Landry. “Inviting prospects to join a conversation is a very soft sell that appeals especially to the under-35 audience — an important audience for GPC.”

Hollister presented its action plans in a private coaching session with GPC leaders and in a Facebook “friendraising” workshop for GPC volunteers. The workshop was informal, enthusiastic and highly interactive — much like Facebook itself. Half the attendees were active Facebook users and half were skeptics. By the end of the workshop, all the skeptics had become enthusiasts.

Hollister Managing Editor Martha Michaela Hutchman Brown, who co-moderates Hollister’s own fan page on Facebook, noted, “In the few weeks since we provided this training, Greater Philadelphia Cares has increased its Facebook fan base considerably, engaged current volunteers in a productive conversation and attracted the attention of some soon-to-be-volunteers.”

About Hollister Creative
Hollister Creative (http://www.HollisterCreative.com) writes and designs print and web marketing communications materials for foundations, corporations, cultural institutions and non-profits.

For more information on this press release visit: http://www.sbwire.com/press-releases/sbwire-40391.htm

The Pennsylvania Perinatal Partnership (PPP) chose Philadelphia area marketing communications firm Hollister Creative to launch a website and publish a booklet raising public awareness about depression during and after pregnancy. Hollister Creative developed the campaign slogan “Depression Steals the Real You,” and wrote and designed the booklet and the website, www.DepressionStealsTheRealYou.org.

Wynnewood, PA -- (SBWIRE) -- 11/19/2009 -- The Pennsylvania Perinatal Partnership (PPP) tapped the writers and designers at Hollister Creative to launch a website and publish a booklet raising public awareness about depression during and after pregnancy. Hollister Creative, a Philadelphia area marketing communications firm, developed the campaign slogan “Depression Steals the Real You,” and wrote and designed the booklet and the website, http://www.DepressionStealsTheRealYou.org.

The PPP is an organization of health professionals working to improve the health of women and children in Pennsylvania through education, advocacy and collaboration. Funding to develop the content and design the booklet and website came from the Pennsylvania Department of Health and the Pennsylvania Department of Public Welfare.

“We hope this public awareness campaign encourages women who have perinatal depression to get help,” said Joanne Craig and Kate Maus, Co-Chairs of the PPP.

At http://www.DepressionStealsTheRealYou.org, site visitors can read four powerful personal
stories about women struggling with perinatal depression, how it affected partners, family members and friends, and what led those women to get help so they could start feeling like themselves again.

The website also provides information about the condition and its symptoms, why many women don’t seek help, and where to get help or learn more. A 10-question quiz helps pregnant women, new mothers, their families and friends learn whether they or someone they know is at risk of perinatal depression.

The booklet can be downloaded from the website and viewed on a computer or printed out. The booklet and website content are identical.

Hollister Creative previously worked with the PPP to design the organization’s website, htt://http://www.PaPerinatal.org. That site has resources for health professionals concerned with improving pregnancy outcomes in Pennsylvania as well as resources for women and families on having a healthy pregnancy.

About Hollister Creative
Hollister Creative is a consistent national award winner for design and writing of print and web projects that serve marketing and communications goals. Clients include corporations, nonprofits, foundations, associations, cultural institutions, schools and social service organizations, primarily in the Philadelphia area. To learn more, visit http://www.hollistercreative.com.

For more information on this press release visit: http://www.sbwire.com/press-releases/sbwire-34186.htm

Philadelphia area graphic design firm Hollister Creative has won a 2009 International Davey Award for marketing collateral design. The winning entry in the Sales Kit/Folder category was created for Innovative Schools, a nonprofit organization that promotes outstanding student achievement in Delaware by supporting the development of excellent schools.

Wynnewood, PA -- (SBWIRE) -- 11/04/2009 -- Hollister Creative, the Philadelphia area graphic design firm, has won a 2009 International Davey Award for marketing collateral design. The winning entry in the Sales Kit/Folder category was created for Innovative Schools, a nonprofit organization that promotes outstanding student achievement in Delaware by supporting the development of excellent schools.

The sales kit, created by Senior Designer Renee Guie, won a Silver Award in the annual competition honoring the finest creative work from the best small companies worldwide. The Davey Awards attracts 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic design firms and public relations firms.

Other marketing communications projects Hollister Creative has completed for Innovative Schools include design of a brochure introducing its New School Development Program and redesign of the Innovative Schools website (http://www.innovativeschools.org).

Hollister Creative also partners with Innovative Schools to provide marketing support for start-up charter schools and for existing schools that are investing in quality improvements. These projects include the development of market positioning statements, logos, stationery, brochures, websites and email newsletters.

About Hollister Creative
Hollister Creative is a consistent national award winner for design and writing of print and web projects that serve marketing and communications goals. Clients include corporations, nonprofits, foundations, associations, cultural institutions, schools and social service organizations, primarily in the Philadelphia area. To learn more, visit http://www.hollistercreative.com.

About Innovative Schools
Innovative Schools serves as a resource center for existing public schools, and provides comprehensive support for community groups who are serious about starting up a high-quality charter school. Its academic and administrative support programs include board training, professional development, marketing, back office services, and more.

About the Davey Awards
The Davey Awards is named for the Biblical hero who defeated the mighty Goliath with a big idea and a little rock. The awards honor the achievements of the "Creative Davids" whose strength comes from ideas, intelligence and out-of-the-box thinking, not a giant bankroll. The competition is judged by the International Academy of the Visual Arts.

For more information on this press release visit: http://www.sbwire.com/press-releases/sbwire-33600.htm

Philadelphia area creative services firm Hollister Creative won an American Graphic Design Awards Certificate of Excellence for marketing collateral created for Clinical and Laboratory Standards Institute to promote its Global Health Partnerships.

Wynnewood, PA -- (SBWIRE) -- 09/24/2009 -- Hollister Creative, a Philadelphia area creative services firm, is a winner in the 2009 American Graphic Design Awards competition. Hollister received the Award Certificate of Excellence for marketing collateral created for Clinical and Laboratory Standards Institute to promote its Global Health Partnerships.

The entry, “Leading the Way to Laboratory Excellence,” included a quick-overview booklet and a folder with three brochure-style inserts, all designed by Senior Designer Renee Guie.

The American Graphic Design Awards competition honors outstanding new work in print and collateral, advertising and sales promotion, packaging and point-of-purchase, Internet and interactive design, broadcast and motion graphics, corporate identity and logos. The competition is presented by Graphic Design USA magazine and open to ad agencies, graphic design firms, and in-house creative departments at corporations and institutions.

The 2009 competition received more than 8,000 entries. Of these, only 15% were recognized with an Awards Certificate of Excellence.

CLSI, based in Wayne, Pa., is a nonprofit organization best known for its work developing standards and guidelines for clinical and laboratory testing and promoting their use throughout the world. As part of the international effort to stop the spread of HIV/AIDS, tuberculosis and malaria, CLSI’s Global Health Partnerships are improving the ability of laboratories to conduct accurate, timely medical tests that lead to faster diagnosis and treatment of these diseases.

All components of the marketing collateral can be viewed and downloaded at http://www.clsi.org by choosing News & Events then Global Health Partnerships.

In previous years, Hollister Creative has won American Graphic Design Awards for projects commissioned by the University of Pennsylvania’s Wharton School MBA Program in Health Care Management, the Ford Motor Company Fund and Detroit Newspapers in Education, The Metanexus Institute and Imtek Direct Marketing.

About Hollister Creative
Hollister Creative is a consistent national award winner providing professional design and writing services for print and web projects that serve marketing and communications goals.

Clients include corporations, nonprofits, foundations, associations, cultural institutions, schools and social service organizations, primarily in the Philadelphia area. For more information, visit http://www.hollistercreative.com.

For more information on this press release visit: http://www.sbwire.com/press-releases/sbwire-32090.htm

Philadelphia-area creative services firm Hollister Creative was honored in the 21st annual APEX awards for the design and content of Technology Times, a custom publication Hollister produces on behalf of the Eastern Technology Council.

Wynnewood, PA -- (SBWIRE) -- 07/17/2009 -- Hollister Creative, a Philadelphia-area creative services firm, was honored in the 21st annual APEX awards for the design and content of Technology Times, a custom publication Hollister produces on behalf of the Eastern Technology Council.

The Award of Excellence in the "Magapapers & Newspapers - Print" category recognized the April 2008 issue for "excellence in graphic design, editorial content and the ability to achieve overall communications excellence."

For 10 years, Hollister Creative has been providing editorial content development and graphic design services for Technology Times, a bimonthly newspaper tailored to the interests of executives at Council-member technology and life sciences companies.

Over this decade-long partnership, Technology Times has grown and changed to suit the needs of its readership. The newspaper underwent its most dramatic change in March 2009, when Hollister Creative and the Technology Council reimagined and rebooted Technology Times as a purely digital publication. The new electronic version is being distributed more widely, is more eco-friendly, and is easier to use and share. In addition, advertisers like the functionality that allows readers to click through to their online offer or website.

Hollister Creative looks forward to submitting the digital Technology Times for a 2010 APEX Award in the "Magazines & Journals - Web & Electronic" category.

About The Eastern Technology Council
The Eastern Technology Council serves leaders of technology and life sciences companies by providing valuable contacts and capital, information and education, through a wide variety of events, publications and innovative services. The Council provides a business culture that embraces start-ups and established companies by promoting, supporting, growing, funding and rewarding entrepreneurial activities in the Greater Philadelphia region. For more information, please visit http://www.easterntechnologycouncil.org.

About Hollister Creative
Hollister Creative (Wynnewood, Pa.) is a consistent national award winner for graphic design and copywriting. With a full range of creative services for all types of print and interactive projects, the Philadelphia area firm is a top resource for Directors of Marketing, Communications, Development and Education. For more information, please visit http://www.hollistercreative.com.

For more information on this press release visit: http://www.sbwire.com/press-releases/sbwire-29643.htm

Student Guides for a Foundation, a Museum and a Humanities Council Honored

Wynnewood, PA -- (SBWIRE) -- 06/22/2009 -- Hollister Kids, the education division of Hollister Creative, has again won national honors for its teaching materials, earning three gold medals in the 2009 Distinguished Achievement Awards competition of the Association of Educational Publishers (AEP). Eight Hollister Kids entries were among the finalists announced in April. Winners were announced this month at a banquet at the National Press Club in Washington, D.C. Earning top honors in their categories were:

• "Faces of the Future: Hispanics Who Will Influence the World," a program created for Ford Motor Company Fund and Community Services that included a student newspaper supplement, a teacher guide and a classroom poster (Best Anniversary or Commemorative Edition, Grades 9-12).
• "Leonardo da Vinci: Man, Inventor, Genius," a full-color teaching package created for the Detroit Science Center (Best Sponsored Publication, Grades 6-8).
• "Big Two-Hearted River," a literacy initiative featuring an Ernest Hemingway short story and interpretive lessons for the Michigan Reads program of the Michigan Humanities Council (Best Design, Whole Publication, Grades 9-12).

All three were created in partnership with the Michigan K.I.D.S. organization and Detroit Newspapers In Education.

In the last 12 years, Hollister materials have been honored 52 times as finalists or gold medal winners in the national AEP competition, which draws entries from the largest publishers of supplemental educational materials in the United States.

Each of this year&aposs gold medal winners was created by a different team of Hollister graphic designer and writers. The award-winning designers were Heidi Karl, Georgette Klotz and Aaron Sales. The winning writers were Martha Michaela Hutchman Brown, Cynthia Leger and Peter Landry. Landry was also the editor for all three projects.

About Hollister Kids
Hollister Kids creates custom teaching materials for foundations, corporations, non-profits, museums and sports teams and syndicates a catalog of 75 original curriculum packages to newspapers across the country. Hollister Kids has been honored 52 times for distinguished achievement in educational publishing. For more information, visit http://www.hollisterkids.com.

For more information on this press release visit: http://www.sbwire.com/press-releases/sbwire-28791.htm