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    <title>Parker Worldwide Ltd. - Latest Press Releases on SBWire</title>
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      <title>UK Marketing Firm Parker Worldwide Ltd Share Tips for Business Growth</title>
      <link>http://www.sbwire.com/press-releases/sbwire-81459.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Keep looking for new talent and widen your interview net to ensure business growth, spot them, track their progress and be ready to make an offer if the need arises. Parker Worldwide Ltd director &quot;Boyd Parker&quot;claims this is a key to their constant growth in the UK.</p><p>Southampton, England -- (<a href="http://www.sbwire.com/">SBWIRE</a>) -- 03/09/2011 --  Parker Worldwide <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a> believe that The quality of the people who work for you is one of the most important factors in the success of your business, but recruiting can be a hit and miss affair. <br />
<br />
All too often we hear companies complaining that they went to a lot of time and trouble to hire someone only to find that he or she did not live up to expectations and promises.<br />
<br />
In today’s market you need a solid recruitment plan. <br />
<br />
You need strategies that will help you target and recruit the right people for your business first time round. <br />
<br />
The key to successful hiring is to develop a recruitment plan that will enable you to:-<br />
<br />
Anticipate requirements. <br />
Target qualified candidates. <br />
Sort the winners from the losers in the evaluation process. <br />
Be ahead of the game. <br />
<br />
The worst thing for any buyer is to be under pressure to make a quick purchase decision without having time to investigate all the possibilities. It is important therefore to leave yourself time to shop around when it comes to taking on a new team. Increase the volume of candidates you sit with to ensure you have the best of the best. <br />
<br />
Target your candidates wisely.<br />
<br />
Employers often find they are forced to choose from a shortlist of candidates, none of whom really fits the bill. <br />
<br />
To widen your choice try:-<br />
<br />
Regular talent scouting.<br />
<br />
Don&apost wait until you need employees but keep a constant lookout for potential candidates.<br />
<br />
When you spot them, track their progress and be ready to make an offer if the need arises. Parker Worldwide Ltd director claims this is a key to their constant growth in the UK.<br />
<br />
Casting the net more widely.<br />
<br />
Placing a classified ad in the local paper or in industry or professional publications is not the only way to find suitable candidates. <br />
<br />
Try also:-<br />
<br />
Including employment opportunities in your communications with your customers or clients.<br />
<br />
Contacting larger companies that are downsizing and asking them to recommend ex-employees.<br />
<br />
Looking in areas where there are depressed markets. <br />
<br />
Check for authenticity.<br />
<br />
The first thing to do when you receive applications is to check them for authenticity. Many bosses have encountered serious lying on CVs. The most common inaccuracies, in order of frequency, are about:<br />
<br />
Previous experience. <br />
Higher educational qualifications. <br />
Salary. <br />
Secondary education qualifications. <br />
<br />
Moreover, an increasing number of candidates are presenting bogus degrees and certificates obtained from disreputable agencies on the internet and elsewhere. There are organisations that specialise in validating educational and other qualifications, and you might consider using them for key positions.<br />
<br />
Asking candidates to submit samples of their work or participate in a test before any interview can also help to whittle down the shortlist.<br />
 <br />
About Parker Worldwide Ltd<br />
Parker Worldwide Ltd is a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the worlds most recognized brands, covering many different industries. We achieve success in meeting our clients’ customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment – making Parker Worldwide a win-win situation for clients and employees alike. <br />
<br />
Contact:- <br />
Boyd Parker, <br />
Parker Worldwide Ltd, <br />
2 Saxon Gate, <br />
Back of the walls, <br />
Southampton, <br />
SO14 3HA <br />
Tel: 02380 381080 <br />
<br />
Website: <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a> <br />
Email:-e) contact@parker-worldwide.co.uk <br />
e) careers@parker-worldwide.co.uk – Careers at Parker Worldwide <br />
e) info@parker-worldwide.co.uk – Customer service <br />
<br />
Press Release Distributed via BMS Marketing Services Ltd. Ph: 0844 8841940, <a href="http://www.bmsmarketingltd.co.uk" target="_blank">http://www.bmsmarketingltd.co.uk</a>.<br />
</p><p>For more information on this press release visit: <a href="http://www.sbwire.com/press-releases/sbwire-81459.htm">http://www.sbwire.com/press-releases/sbwire-81459.htm</a></p></div><h2>Media Relations Contact</h2><p>Boyd Parker<br />IT Manager<br />Parker Worldwide Ltd.<br />Telephone: 02380381080<br />Email: <a href="http://www.sbwire.com/press-releases/contact/81459">Click to Email Boyd Parker</a><br />Web: <a href="http://www.parker-worldwide.co.uk">http://www.parker-worldwide.co.uk</a><br /></div></div>]]></description>
      <pubDate>Wed, 09 Mar 2011 04:00:00 -0600</pubDate>
      <guid>http://www.sbwire.com/press-releases/sbwire-81459.htm</guid>
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      <title>UK Marketing Company Parker Worldwide Ltd Announce Growth in Outsourcing of Marketing Firms in the UK in 2010</title>
      <link>http://www.sbwire.com/press-releases/sbwire-57246.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Southampton, England -- (<a href="http://www.sbwire.com/">SBWIRE</a>) -- 09/20/2010 --  Your company can and should be great at only a few things. For those other things, hire a firm who can do these things to a higher standard. Outsourcing originally applied only to the company’s noncore areas, such as canteens, cleaning and gardening. But in today’s market company’s should outsource everything that other trusted parties can do better or more cost effective. Outsourcers are able to offer faster & greater results, better rates on investments because of their scale and specialization.<br />
<br />
Parker Worldwide Ltd <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a> specialise in Direct Marketing and Sales. We believe that in the new market place company’s need to assess the impact of its actions on all the companies’ stakeholders, customers, employees, distributors, dealers, and suppliers not only its shareholders. Any alienated stakeholder group can cause disruption to the company’s plans and progression. So why does outsourcing to UK marketing firm Parker Worldwide Ltd effect this?<br />
<br />
At Parker Worldwide Ltd we provide our clients with the following major roles alongside increasing their customer base ensuring that our clients major stakeholder their “customers” are put first<br />
<br />
How we do this:<br />
• Detecting and evaluating new opportunities for progression.<br />
• Mapping customer perceptions, preferences, and requirements.<br />
• Communicating customer wants and expectations directly to the clients and their product designers.<br />
• Making sure that customer orders are filled correctly and delivered on time.<br />
• Checking that customers have received proper instructions and technical assistance in use of the product or service.<br />
• Staying in touch with customers after the sale to ensure that they are satisfied.<br />
• Gathering customer ideas for product and service improvements and conveying them to the appropriate departments.<br />
<br />
So what marketing skills do marketers need in order to carry out their role to their full potential?<br />
<br />
At Parker Worldwide Ltd we believe that the following skills are essential in today’s market:<br />
<br />
• Future Forecasting<br />
• Team Planning<br />
• Analysing<br />
• Creating <br />
• Deciding<br />
• Motivating<br />
• Communicating<br />
•  Implementing<br />
<br />
These skills make up true marketing leaders and manager’s, it’s these marketing skills that all companies look for in their search for new company growth and market share. Parker Worldwide help grow and develop these skills within each and every team member to ensure we stay a leading and trusted outsource. <br />
<br />
About Parker Worldwide Ltd<br />
Parker Worldwide Ltd is a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the world€™so most recognized brands, covering many different industries. We achieve success in meeting our clients’ customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment – making Parker Worldwide a win-win situation for clients and employees alike.<br />
<br />
Contact US:-<br />
<br />
Boyd Parker,<br />
Parker Worldwide Ltd,<br />
2 Saxon Gate,<br />
Back of the walls,<br />
Southampton,<br />
SO14 3HA<br />
Tel: 02380 381080<br />
<br />
Website: <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a><br />
Email:-e) contact@parker-worldwide.co.uk<br />
e) careers@parker-worldwide.co.uk – Careers at Parker Worldwide<br />
e) info@parker-worldwide.co.uk – Customer service<br />
<br />
Press Release Distributed via BMS Marketing Services Ltd. Ph:- 00 44 1274 878770 <a href="http://www.bmsmarketingltd.co.uk" target="_blank">http://www.bmsmarketingltd.co.uk</a>.<br />
</p><p>For more information on this press release visit: <a href="http://www.sbwire.com/press-releases/sbwire-57246.htm">http://www.sbwire.com/press-releases/sbwire-57246.htm</a></p></div><h2>Media Relations Contact</h2><p>Boyd Parker<br />IT Manager<br />Parker Worldwide Ltd.<br />Telephone: 02380381080<br />Email: <a href="http://www.sbwire.com/press-releases/contact/57246">Click to Email Boyd Parker</a><br />Web: <a href="http://www.parker-worldwide.co.uk">http://www.parker-worldwide.co.uk</a><br /></div></div>]]></description>
      <pubDate>Mon, 20 Sep 2010 02:00:00 -0500</pubDate>
      <guid>http://www.sbwire.com/press-releases/sbwire-57246.htm</guid>
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      <title>Parker Worldwide Ltd - One of the Fastest-Growing UK Marketing Firms</title>
      <link>http://www.sbwire.com/press-releases/sbwire-53446.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Southampton, England -- (<a href="http://www.sbwire.com/">SBWIRE</a>) -- 08/17/2010 --  Parker Worldwide, <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a> is the new Direct Marketing and Sales Company to hit the UK marketplace, with reported record sales in July 2010 in only its second year in UK business.<br />
<br />
The buzz about Parker is spreading like a fire storm throughout the marketing industry. Marketing Insiders say this company has all the ingredients to become a European giant in the years ahead. With plans to open over twenty five new offices in Spain and Portugal over 2011 and hit fifty UK offices by 2012.<br />
<br />
Launched in UK March 2008, Parker Worldwide came out of the gate with a bang. With the philosophy of 100% promotion from within, and no seniority. Every person in our organization starts off at the entry-level position regardless of degrees or experience to insure that the associate will learn all aspects of our company.<br />
<br />
Associates are promoted through our program based on three factors: work ethic, ability to manage people and clients, and aptitude for learning. With advancement based on results, uniquely positioned clients, and global marketing strategy, Parker is positioned to attract Industry leaders by the hundreds, after making such an impact on the entire UK ISP market.<br />
<br />
With their head UK office based in Southampton Parker Worldwide works with international companies in industries ranging from, construction, cosmetics, digital TV, telecom, financial services, power and even charities.<br />
<br />
The demand for our experience and the results we produce have soared as our reputation and client base spreads in the UK and rest of Europe after the success we have had working with our leading client "Talk Talk” Britian’s fastest growing phone and broadband specialist. Parker is destined for a bright global future as the company no stranger to international expansion.<br />
<br />
About Parker Worldwide Ltd<br />
Parker Worldwide Ltd is a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the worlds most recognized brands, covering many different industries. We achieve success in meeting our clients’ customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment – making Parker Worldwide a win-win situation for clients and employees alike.<br />
<br />
Contact <br />
Boyd Parker,<br />
Parker Worldwide Ltd,<br />
2 Saxon Gate,<br />
Back of the walls,<br />
Southampton,<br />
SO14 3HA<br />
Tel: 02380 381080<br />
<br />
Website: <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a><br />
Email:-e) contact@parker-worldwide.co.uk<br />
e) careers@parker-worldwide.co.uk – Careers at Parker Worldwide<br />
e) info@parker-worldwide.co.uk – Customer service<br />
<br />
Press Release Distributed via BMS Marketing Services Ltd. Ph: 0844 8841940, <a href="http://www.bmsmarketingltd.co.uk" target="_blank">http://www.bmsmarketingltd.co.uk</a>.<br />
</p><p>For more information on this press release visit: <a href="http://www.sbwire.com/press-releases/sbwire-53446.htm">http://www.sbwire.com/press-releases/sbwire-53446.htm</a></p></div><h2>Media Relations Contact</h2><p>Boyd Parker<br />IT Manager<br />Parker Worldwide Ltd.<br />Telephone: 02380381080<br />Email: <a href="http://www.sbwire.com/press-releases/contact/53446">Click to Email Boyd Parker</a><br />Web: <a href="http://www.parker-worldwide.co.uk">http://www.parker-worldwide.co.uk</a><br /></div></div>]]></description>
      <pubDate>Tue, 17 Aug 2010 02:00:00 -0500</pubDate>
      <guid>http://www.sbwire.com/press-releases/sbwire-53446.htm</guid>
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      <title>Management Starts With Leadership – Parker Worldwide UK Marketing Firm</title>
      <link>http://www.sbwire.com/press-releases/sbwire-53157.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Southampton, England -- (<a href="http://www.sbwire.com/">SBWIRE</a>) -- 08/11/2010 --  Parker Worldwide <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a> are market leaders because we hold every member of our team to the same world class leadership standards and only allow the very best to manage our teams & clients. Every person in our organisation starts off at our entry level position of our business development program regardless of any degrees or experience to ensure that the associate will learn all aspects of our company and become a true leader in our industry. Promotions are awarded on performance, work ethic, attitude and ability to lead. <br />
<br />
The key element of the leadership system is you. Leaders that understand this personal perspective and have the core leadership skills and personal capacity to lead themselves will enjoy a high degree of success in leading others for the long run. This requires an understanding and awareness of strengths and weaknesses, clarity of personal vision, an ability to be creative and curious, an understanding of others, and a sense of what your personal brand of leadership is. Your leadership ethics and values act as an anchor in turbulent times.  All of this serves to formulate your personal style of leadership. <br />
<br />
Leaders operating in this perspective must be able to engage and generate passion in others. Creating a vision for success and aligning all members of the team to that vision is often challenging. This requires an understanding of team leadership and dynamics and an ability to create an environment which maximizes the abilities of all team members. Leading for success in the team environment requires a great deal of grace, patience, focus, and finesse. <br />
<br />
Leaders operating in this perspective are measured greatly by the tangible results they must produce at the business unit level. This perspective demands leaders who can align individual and team efforts with the higher-level business objectives. Leaders at this level must be able to measure performance, improve business processes, and work within the organization to create an environment which fosters accountability allowing individuals to be proactive, focused, and successful. <br />
<br />
Leaders operating in this perspective are concerned with strategic direction, enhancing value to the customer, while skilfully guiding the organization in a highly competitive external environment. They have the skills and capacity to position themselves and their teams to maximize value today and in the future. They are ever watchful of the changing marketplace and are able to be proactive to ensure the long term viability and effectiveness of the organizations, business units, and teams they lead. <br />
<br />
Parker Worldwide please help keep the UK SCAM FREE! <br />
<br />
NEVER PAY MONEY FOR ANY CAREER OR CAREER TRAINING! <br />
Make sure you do not have to invest any money for your company training, if you do then STAY WELL CLEAR. <br />
<br />
What to do if you’re a victim of a training Scam! If you’ve parted with your money for a training and received nothing useful in return you can inform the Office of Fair Trading, Consumer Direct and the police.<br />
 <br />
About Parker Worldwide Ltd<br />
Parker Worldwide Ltd is a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the worlds most recognized brands, covering many different industries. We achieve success in meeting our clients’ customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment – making Parker Worldwide a win-win situation for clients and employees alike.<br />
<br />
Contact :-<br />
<br />
Boyd Parker,<br />
Parker Worldwide Ltd,<br />
2 Saxon Gate,<br />
Back of the walls,<br />
Southampton,<br />
SO14 3HA<br />
Tel: 02380 381080<br />
<br />
Website: <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a><br />
Email:-e) contact@parker-worldwide.co.uk<br />
e) careers@parker-worldwide.co.uk – Careers at Parker Worldwide<br />
e) info@parker-worldwide.co.uk – Customer service<br />
<br />
Press Release Distributed via BMS Marketing Services Ltd. Ph: 0844 8841940 <a href="http://www.bmsmarketingltd.co.uk" target="_blank">http://www.bmsmarketingltd.co.uk</a>.<br />
</p><p>For more information on this press release visit: <a href="http://www.sbwire.com/press-releases/sbwire-53157.htm">http://www.sbwire.com/press-releases/sbwire-53157.htm</a></p></div><h2>Media Relations Contact</h2><p>Boyd Parker<br />IT Manager<br />Parker Worldwide Ltd.<br />Telephone: 02380381080<br />Email: <a href="http://www.sbwire.com/press-releases/contact/53157">Click to Email Boyd Parker</a><br />Web: <a href="http://www.parker-worldwide.co.uk">http://www.parker-worldwide.co.uk</a><br /></div></div>]]></description>
      <pubDate>Thu, 12 Aug 2010 02:30:00 -0500</pubDate>
      <guid>http://www.sbwire.com/press-releases/sbwire-53157.htm</guid>
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    <item>
      <title>UK Marketing Firm Parker Worldwide Defines "How to Build a Culture for Success"</title>
      <link>http://www.sbwire.com/press-releases/sbwire-42011.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Southampton, UK -- (<a href="http://www.sbwire.com/">SBWIRE</a>) -- 04/12/2010 --  Corporate culture isn&apost something you can define. It&aposs intangible: a state of mind, a feeling, a collective consciousness that&aposs infused in a business and its employees. If you ask 100 CEOs to define their corporate cultures, you&aposll get 99 different responses.<br />
<br />
That&aposs why at Parker Worldwide we believe all managers should be a master in every department at our organization so our culture from day one is "no man should ever ask of another, unless they&aposre prepared to do it themselves"<br />
<br />
Its you who choose describe your companies culture; it&aposs taking the steps to cultivate it from the very start and with every team member! Your employees are your greatest assets, and when your business experiences a growth surge, you need a united front of employees that supports your company&aposs efforts in mind, body and spirit. Parker Worldwide believes that there should be zero seniority and zero politics, which gives every team member the chance to progress at their fullest. We encourage and supply constant training on all areas of our business to of our team members regardless of their positions or experience, this allows a culture of driven and successful leaders and managers to evolve. "Parker Worldwide, delivering today - creating for tomorrow"<br />
<br />
Too many businesses lose sight of the importance of a coherent company culture, or they have limited knowledge about how to develop it. These companies concentrate on the business disciplines that are directly connected to their profit margins and neglect the emotional health of their team when, in fact, the two are closely related. <br />
<br />
If you neglect your culture, you may begin to notice some of these warning signs in your employees&apos behaviour. You may hear less laughter in the office or notice that people seem unfocused. Employees may begin working shorter days, taking longer lunches or even asking for more compensation. When employees request additional compensation, it usually means that they&aposre revaluating their contributions to your company&aposs goals or mission as you have failed to inspire or develop your team. <br />
<br />
Promote Culture<br />
<br />
CEOs need to present a clearly defined company vision as well as a steady and sustainable work ethic for the company to follow. During a period of rapid growth, CEOs need to assess what they&aposre doing to promote their culture and consider some of the following tips for maintaining it.<br />
<br />
• On a regular basis, have lunch or coffee with randomly chosen employees and really listen to their concerns and suggestions. <br />
• At least three days a week, walk through the office and have a real conversation with people. <br />
• Offer training to your leadership team and provide them with the tools they need to be effective managers at all times. <br />
• Set a sustainable work pace and watch those who tend to work excessive hours. A well-balanced workweek will significantly reduce sick days and burnout. <br />
<br />
Managers must consciously foster the development of the CEO&aposs vision and should take the following steps to increase productivity and promote culture in the workplace:<br />
<br />
• Make sure employees have clearly defined goals and understand their professional growth path in the company. <br />
• Develop open and trusting relationships with your employees. <br />
• Interact regularly with employees, and offer praise or clear suggestions for improvement. <br />
• Evaluate employees by their achievement of measurable goals, not by the hours they spend in the office.<br />
<br />
Culture Shock?<br />
<br />
If you&aposve got culture issues, there&aposs no quick fix. Some companies organize after-work socials in an attempt to bolster their waning culture, but social functions often become obligations that consume employees&apos valuable personal time. To show your employees that they are a worthwhile investment in the overall success of the company, organize a social during work hours.<br />
<br />
Make developing corporate culture one of the top five priorities for your business. Build your culture on clear vision, attainable goals, a genuine concern for your employees&apos professional and personal growth, an appreciation of their contributions to your success and company wide rewards for successful performance. Parker Worldwide believe if you apply these basic principles to your companies culture then your business could start to repeat the growth that we have achieved over the last few years in the UK.<br />
<br />
About Parker Worldwide Ltd<br />
Parker Worldwide Ltd are a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the world’s most recognized brands, covering many different industries. We achieve success in meeting our clients’ customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment - making Parker Worldwide a win-win situation for clients and employees alike.<br />
<br />
Contact:<br />
Boyd Parker,<br />
Parker Worldwide Ltd,<br />
2 Saxon Gate,<br />
Back of the walls,<br />
Southampton,<br />
SO14 3HA<br />
Tel: 02380 381080<br />
<br />
Website: <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a><br />
Email:<br />
e) contact@parker-worldwide.co.uk <br />
e) careers@parker-worldwide.co.uk - Careers at Parker Worldwide<br />
e) info@parker-worldwide.co.uk - Customer service<br />
</p><p>For more information on this press release visit: <a href="http://www.sbwire.com/press-releases/sbwire-42011.htm">http://www.sbwire.com/press-releases/sbwire-42011.htm</a></p></div><h2>Media Relations Contact</h2><p>Boyd Parker<br />IT Manager<br />Parker Worldwide Ltd.<br />Telephone: 02380381080<br />Email: <a href="http://www.sbwire.com/press-releases/contact/42011">Click to Email Boyd Parker</a><br />Web: <a href="http://www.parker-worldwide.co.uk">http://www.parker-worldwide.co.uk</a><br /></div></div>]]></description>
      <pubDate>Mon, 12 Apr 2010 02:00:00 -0500</pubDate>
      <guid>http://www.sbwire.com/press-releases/sbwire-42011.htm</guid>
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      <title>Parker Worldwide Outlines Their Business Development Culture</title>
      <link>http://www.sbwire.com/press-releases/sbwire-40477.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Southampton, England -- (<a href="http://www.sbwire.com/">SBWIRE</a>) -- 03/17/2010 --  One of the concepts Parker Worldwide <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a> use in their business development culture is "The Law of 80% - 20%: People Do 80% What People See and only 20% what people say." It deals with the importance of the examples leaders give to their people. You see, good leaders must communicate vision clearly, creatively, and continually. However, the vision doesn&apost come alive until the leader models it themselves.<br />
<br />
Great leaders are aware that others do what they do. And they always keep in mind that:<br />
<br />
Followers are Always Watching What Leaders Do.<br />
<br />
If you are a parent, you have probably already realized that your children are always watching what you do. And just as children watch their parents and emulate their behaviour, so do employees who are watching their bosses. If the bosses come in late, then employees feel like they can, too. If the boss cuts corners, employees cut corners. People do what people see, not what they hear.<br />
<br />
Followers may doubt what their leaders say, but they usually believe what they do. And they imitate it. "You can issue all the memos and give all the motivational speeches you want, but if the rest of the people in your organization don&apost see you putting forth your very best effort every single day, they won&apost either." To be a great leader or manager then you MUST be able to set an example for others to inspire to and follow!<br />
<br />
It&aposs Easier to Teach What&aposs Right than to Do What&aposs Right! People will always take the path of least resistance.<br />
<br />
"To show what is right is great, To tell others what is right is even much easier." That&aposs one of the reasons why many parents, leaders and managers say, "Do as I say, not as I do."<br />
<br />
One of my earliest challenges as a leader at Parker Worldwide was to raise my living to the level of my teaching. I can still remember the day I decided that I would not teach anything I did not try to live out myself. That was a tough decision, but as a young leader I was learning to embrace the Law of the 80% - 20%. "There is nothing more confusing than people who give good advice but set a bad example.", "Nothing is more convincing than people who give good advice and set a good example."<br />
<br />
<br />
We Should Work on Changing Ourselves Before Trying to Improve Others.<br />
<br />
Leaders and managers are responsible for the performance of their teams. The buck stops with them! Accordingly, they monitor their team’s progress, give them direction, and hold them accountable. And to improve the performance of the team, leaders must act as change agents. However, a great danger to good leadership is the temptation to try to change others without making changes to you first. As people will only ever do 80% of the example you set for them.<br />
<br />
As a leader, the first person I need to lead is me. The first person that I should try to change is me. My standards of excellence should be higher for myself than those I set for others. To remain a credible leader, I must always work first, hardest, and longest on changing myself. This is neither easy nor natural, but it is essential for successful leadership and management.<br />
<br />
The Most Valuable Gift a Leader Can Give is being a Great Example.<br />
<br />
A survey conducted by our HR Department asked UK workers to select the one trait that was most important for a person to lead them. The 1st trait with 36% of votes, was leading by example. 2nd at 29%, was strong ethics or morals. More than anything else, employees want leaders whose beliefs and actions line up. People want to follow others who can set the example and have trodden the path that awaits them.<br />
<br />
Leadership and management skill are more earned than taught. How does one earn leadership and management skills? By watching good leaders and managers in action and performing all the tasks to great standards before asking that of others.<br />
<br />
So as you approach the end of the calendar year and start thinking about the performance of the team you lead, stop for a moment of honest reflection and ask yourself this question: What kind of example am I setting? If you&aposre setting a high standard for integrity, competence, work ethic, and professional growth, if you&aposre being all that you desire your people to be, then you&aposre setting up yourself, your team, and your organization for success. If not, you need to make some changes and fast. Parker Worldwide credit the success and rapid quality growth they have had in the UK to using our Business Development Plan to train all of our managers to such high standards and the work ethic each member of the team has contributed.<br />
<br />
About Parker Worldwide Ltd<br />
Parker Worldwide Ltd is a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the world€™so most recognized brands, covering many different industries. We achieve success in meeting our clients’ customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment – making Parker Worldwide a win-win situation for clients and employees alike.<br />
<br />
Contact :-<br />
Boyd Parker,<br />
Parker Worldwide Ltd,<br />
2 Saxon Gate,<br />
Back of the walls,<br />
Southampton,<br />
SO14 3HA<br />
Tel: 02380 381080<br />
Website: <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a><br />
Email:-e) contact@parker-worldwide.co.uk<br />
e) careers@parker-worldwide.co.uk – Careers at Parker Worldwide<br />
e) info@parker-worldwide.co.uk – Customer service<br />
<br />
Press Release Distributed via BMS Marketing Services Ltd. Ph: 00 44 1274 878770 <a href="http://www.bmsmarketingltd.co.uk" target="_blank">http://www.bmsmarketingltd.co.uk</a>.<br />
</p><p>For more information on this press release visit: <a href="http://www.sbwire.com/press-releases/sbwire-40477.htm">http://www.sbwire.com/press-releases/sbwire-40477.htm</a></p></div><h2>Media Relations Contact</h2><p>Boyd Parker<br />IT Manager<br />Parker Worldwide Ltd.<br />Telephone: 02380381080<br />Email: <a href="http://www.sbwire.com/press-releases/contact/40477">Click to Email Boyd Parker</a><br />Web: <a href="http://www.parker-worldwide.co.uk">http://www.parker-worldwide.co.uk</a><br /></div></div>]]></description>
      <pubDate>Wed, 17 Mar 2010 02:00:00 -0500</pubDate>
      <guid>http://www.sbwire.com/press-releases/sbwire-40477.htm</guid>
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      <title>UK Marketing Firm Parker Worldwide, Developing Marketing Professionals in a Recession</title>
      <link>http://www.sbwire.com/press-releases/sbwire-38899.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Southampton, UK -- (<a href="http://www.sbwire.com/">SBWIRE</a>) -- 02/23/2010 --  It is widely recognized that marketers need to update their skills and knowledge throughout their careers, but from an organizational perspective it is even more important in a downturn to improve or consolidate business performance. The investment in a marketing team in such times may have an important motivational aspect in staying positive and help retain top talent. <br />
<br />
However, the nature of training and career development through qualifications has evolved to become more flexible, focused on-demand, what we call continuing professional development. Marketing practitioners can rarely afford large blocks of time away from the office and two evenings per week at a college is a heavy commitment. Parker Worldwide takes on greater importance with the planning and development in a self-managed way that should be relevant to the progression needs of the individual and the organization. <br />
<br />
Parker Worldwide <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a> place great store on career oriented lifelong learning. Development can be provided through seminars, workshops, master classes, conferences and exhibitions, in-company development and private study. Distance-learning and interactive digital delivery platforms are also growing in importance as learning vehicles for the time-starved practitioner. <br />
<br />
Parker Worldwide client demand for growth this year has forced them to implement all the Business Development platforms to ensure that every member of its team has 100% support, business and personal development to maximize our market growth in a recession. If you create a solid foundation now, then just wait until the economy comes out of the recession and goes into an up cycle. <br />
<br />
Professionals have had to adapt to the rapid pace of change, especially in embracing and implementing new technologies in all aspects of marketing. The IDM in particular warns of the dangers of skill shortages in the emerging applications of digital media. In the Direct Marketing sector development of skills in software applications for prospecting and lead-generation for better ROI becomes more focused in difficult trading conditions. <br />
<br />
Companies like Sage and Siebel have changed the way marketers do business with contact management and CRM software that enables more effective targeting whilst supporting sales people closing leads. Our 100% one on one personal training and online training through demos, videos and white papers are helping to provide the technical and marketing expertise needed to combat the business conditions in this recession for our entire team. <br />
<br />
Yes, our one on one training is a huge cost but the benefits of a developing our team creates a new culture and give people without experience the chance to succeed in a new career. This can only be seen as a worthwhile investment in the overall business development for 2010. <br />
<br />
Parker Worldwide says keep UK scam free, never pay any money for any career, or career training,!  Make sure you do not have to invest any money for your company training, if you do then stay well clear, If you’ve parted with your money for a training and received nothing useful in return you can inform the Office of Fair Trading, Consumer Direct and the police.<br />
 <br />
About Parker worldwide<br />
Parker worldwide ltd was established to service an identified gap in the market for quality face to face customer acquisition teams in the UK and Europe.<br />
<br />
Name: Boyd Parker<br />
Phone: 02380 381080<br />
Email: info@parker-worldwide.co.uk<br />
URL: <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a><br />
Address: 2 Saxon Gate, Back of the walls<br />
City/town: Southampton<br />
State: Hampshire<br />
Zip: SO14 3HA<br />
Country: United Kingdom<br />
</p><p>For more information on this press release visit: <a href="http://www.sbwire.com/press-releases/sbwire-38899.htm">http://www.sbwire.com/press-releases/sbwire-38899.htm</a></p></div><h2>Media Relations Contact</h2><p>Boyd Parker<br />IT Manager<br />Parker Worldwide Ltd.<br />Telephone: 02380381080<br />Email: <a href="http://www.sbwire.com/press-releases/contact/38899">Click to Email Boyd Parker</a><br />Web: <a href="http://www.parker-worldwide.co.uk">http://www.parker-worldwide.co.uk</a><br /></div></div>]]></description>
      <pubDate>Tue, 23 Feb 2010 02:00:00 -0600</pubDate>
      <guid>http://www.sbwire.com/press-releases/sbwire-38899.htm</guid>
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    <item>
      <title>Marketing Firm Parker Worldwide celebrate Managing Directors 30TH Birthday and Raise money for Help for Heroes Charity</title>
      <link>http://www.sbwire.com/press-releases/sbwire-32964.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Southampton, Southampton -- (<a href="http://www.sbwire.com/">SBWIRE</a>) -- 10/19/2009 --  On Saturday 5th September Parker Worldwide&aposs Manager&aposs and friends helped celebrate Boyd&aposs 30th Birthday at Leeds Castle in Kent. After an amazing evening at one of the UK&aposs most prestigious castles everyone helped raise awareness and donated money for "Help for Heroes" charity based in the UK.<br />
<br />
Leeds Castle, set on two islands on the River Len in the heart of Kent, has been home to royalty, lords and ladies for more than 900 years. Upon her death in 1974, Lady Baillie left the castle to the Leeds Castle Foundation, a private charitable trust whose aim is to preserve the castle and grounds for the benefit of the public forever. In accordance with her wishes, the castle is kept as a living house, with bedrooms that regularly accommodate guests at weddings, conferences and banquets. In the last thirty years over 10 million people have visited the castle.<br />
<br />
Help for Heroes was founded by Bryn and Emma Parry in October 2007 out of a desire to help the wounded Servicemen and women returning from Afghanistan and Iraq. The message of the charity is simple: We are strictly non political and non critical; we simply want to help. We believe that anyone who volunteers to serve in time of war, knowing that they may risk all, is a hero. These are ordinary people doing extraordinary things and some of them are living with the consequences of their service for life. We may not be able to prevent our soldiers from being wounded, but together we can help them get better.<br />
<br />
Parker Worldwide Team urge people to help support "Help for Heroes" as they continue to do an amazing service and require the on going help from everyone.<br />
<br />
About – <br />
Parker Worldwide Ltd are a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the world’s most recognized brands, covering many different industries. We achieve success in meeting our clients’ customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment - making Parker Worldwide a win-win situation for clients and employees alike.<br />
<br />
Contact:-<br />
Boyd Parker,<br />
Parker Worldwide Ltd,<br />
2 Saxon Gate,<br />
Back of the walls,<br />
Southampton,<br />
SO14 3HA<br />
Tel: 02380 381080<br />
Website: <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a><br />
<br />
Email:-<br />
 <br />
e) contact@parker-worldwide.co.uk <br />
e) careers@parker-worldwide.co.uk - Careers at Parker Worldwide<br />
e) info@parker-worldwide.co.uk - Customer service<br />
</p><p>For more information on this press release visit: <a href="http://www.sbwire.com/press-releases/sbwire-32964.htm">http://www.sbwire.com/press-releases/sbwire-32964.htm</a></p></div><h2>Media Relations Contact</h2><p>Boyd Parker<br />IT Manager<br />Parker Worldwide Ltd.<br />Telephone: 02380381080<br />Email: <a href="http://www.sbwire.com/press-releases/contact/32964">Click to Email Boyd Parker</a><br />Web: <a href="http://www.parker-worldwide.co.uk">http://www.parker-worldwide.co.uk</a><br /></div></div>]]></description>
      <pubDate>Mon, 19 Oct 2009 01:30:00 -0500</pubDate>
      <guid>http://www.sbwire.com/press-releases/sbwire-32964.htm</guid>
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    <item>
      <title>UK Marketing Firm Parker Worldwide's UK Expansion Continues</title>
      <link>http://www.sbwire.com/press-releases/sbwire-31418.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Southampton, Hampshire -- (<a href="http://www.sbwire.com/">SBWIRE</a>) -- 09/07/2009 --  Parker Worldwide (<a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a>) recognize that our clients needed to start doing business on their customers terms and no longer their own terms. So doing business on the customer’s terms requires a fundamental inversion in the way our clients do business. It changes the starting points, reverses the dynamics and transforms the roles of people. Business in the UK moves from hunter to gatherer, from aggression to assertion, from doing things when and how it wants, to when and how the customer wants.<br />
<br />
UK Business used to be powerful, they used to push themselves on customers, persuading them to buy their products whether they needed them or not, enticing them with advertising and special offers, forcing them to come to locations of their choosing and then trying to sell as much as possible when they got there. Customers have played along with this for years because of such limited choice, there was a limit to other companies & sources and lower prices may not have been around for long. The customers accepted this grudgingly as this is what business did.<br />
<br />
UK Business has become even more aggressive over the years to a level now where customers reject it. With more and more Adverts interrupting our TV programs, films and children’s viewing, with every other page in your favorite magazine now printed with an advert, with the buying of customers mailing lists and mailing them constantly with the hope of winning their attention by mass marketing their door mats every morning. Companies have now brought customers home and even mobile numbers and continue to call to promote unwanted products at all hours of the day; the same has happened with emails and text messages.<br />
<br />
Customers have started to resent this intrusion on their TV’s, in their magazines, on their phone lines, and even on their email accounts. This type of non personal marketing has been forced into our everyday lives. Customers are no longer prepared to accept such forms of intrusive marketing. These types of marketing demonstrate how downright lazy many companies and their marketers have become. Not only do they bombard you, but even add in free gifts to make you feel obliged to respond, sending out unrequested Christmas and birthday cards in the hope that you will feel loyal to their company.<br />
<br />
Customers will not be forced anymore. They want to work with you and others but on their terms. Customers want to buy products and services not be sold them. They have the awareness and intelligence to know what they want, they want to be able to ask questions, and express their concerns have personal interaction. Be treated as individuals not statistics. But above all have the human touch that this digital age now lacks.<br />
<br />
They are more likely to deal with your company when dealing with highly trained representatives that talk to them on their terms not yours. Who can tell them more about what your products can do for them and not just what they do. Can explain how your products and services benefit the customer, not just explain the features better still talk about what the customer is trying to achieve, and how you can bring together a number of products and services to achieve that. Your customers no longer want to struggle through pages and pages of catalogues and technical specifications listed on websites, they want to deal with real people who can solve their problems and help create the solutions for their dreams.<br />
<br />
You need to show customers that you are different, and you can offer them a customer service and unique support that no one else can. What we do for our clients; provide them with a marketing solution which offers all the requirements for the new age customer. Provide services which will make you visible, give you presence and brand awareness, increase your reputation through word of mouth, and improve your image by working closely with target audiences and using a team of experts that deliver your product or service directly to the end user. We provide our clients with a marketing and sales team. With the highest integrity we revere honesty and adhere to the highest ethical standards providing timely accurate and personalized information directly to your customers. We respect all people; we value the differences among them and deal with customers in a way that they want to be dealt with. This requires us to discover potential customer’s needs and feelings and provide them with a solution unique to them.<br />
<br />
We achieve this by striving constantly to improve, in order to meet and exceed the highest expectations of our clients and customers, we teach and encourage our team to improve their performance and to reduce the cost to our clients and their customers. We base their rewards on results and their promotion on ability.<br />
<br />
This sounds obvious but most companies work in a functional system, whilst people work within the limits of their job descriptions. As you go downwards through the organization the fractures become wider, in both purpose and behavior. Staff’s customer service can become diluted. How do you align every part and every person to think breath and be inspired by customers in an organization? How do you align their direction as well as their task around a common purpose, how do you ensure they deliver a seamless experience for customers? Parker Worldwide ensure that their customer purpose is relevant and anchored in every part of their activities internally and externally. We seek to bring the highest customer service integrity and work ethic alive in every person in every action. Through leadership collaboration shared insights and shared rewards, the same passion runs throughout our entire organization and structures support rather than interference. However this is a network- a human network of likeminded people that has made Parker Worldwide such a successful marketing company, and provides us with continued growth.<br />
<br />
About Parker Worldwide Ltd<br />
Parker Worldwide Ltd are a Direct Sales & Marketing company. Our Marketing styles are truly unique & allow us to work with some of the top-tier clients, represent some of the world’s most recognized brands, covering many different industries. We achieve success in meeting our clients’ customer acquisition goals by creating a culture of opportunity within a team-oriented, positive environment - making Parker Worldwide a win-win situation for clients and employees alike.<br />
<br />
Contact Us:-<br />
<br />
Boyd Parker,<br />
Parker Worldwide Ltd.,<br />
2 Saxon Gate,<br />
Back of the walls,<br />
Southampton,<br />
SO14 3HA<br />
<br />
Tel: 02380 381080<br />
<br />
Website: <a href="http://www.parker-worldwide.co.uk" target="_blank">http://www.parker-worldwide.co.uk</a><br />
<br />
Email: <br />
<br />
contact@parker-worldwide.co.uk,<br />
careers@parker-worldwide.co.uk,<br />
info@parker-worldwide.co.uk<br />
</p><p>For more information on this press release visit: <a href="http://www.sbwire.com/press-releases/sbwire-31418.htm">http://www.sbwire.com/press-releases/sbwire-31418.htm</a></p></div><h2>Media Relations Contact</h2><p>Boyd Parker<br />IT Manager<br />Parker Worldwide Ltd.<br />Telephone: 02380381080<br />Email: <a href="http://www.sbwire.com/press-releases/contact/31418">Click to Email Boyd Parker</a><br />Web: <a href="http://www.parker-worldwide.co.uk">http://www.parker-worldwide.co.uk</a><br /></div></div>]]></description>
      <pubDate>Mon, 07 Sep 2009 01:30:00 -0500</pubDate>
      <guid>http://www.sbwire.com/press-releases/sbwire-31418.htm</guid>
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